When it comes to building a strong brand identity, your visiting card is often the first physical element your client holds in their hand. It silently communicates everything about your professionalism — quality, trust, and attention to detail. And one of the biggest factors that defines this impression is the GSM (Grams per Square Meter) of the card.
Today, most premium brands, startups, and corporate companies prefer 300–400 GSM for their visiting cards. But why exactly is this range considered the gold standard? Let’s break it down.
1. Premium Thickness = Strong First Impression
A 300–400 GSM card immediately feels solid, sturdy, and premium.
Lower GSM cards (180–250 GSM) feel flimsy and do not create the same confidence. When someone receives a thick, high-quality card, they subconsciously feel the brand is reliable and high-value.
Premium thickness clearly says:
✔️ “This business is serious.”
✔️ “This brand invests in quality.”
2. Better Durability & Long Shelf Life
Visiting cards are meant to be stored in wallets, pockets, cardholders, or office folders. Thin cards bend easily, crack at the edges, or fade quickly — reducing your brand visibility.
But 300–400 GSM cards stay intact longer, even in rough handling.
They maintain their shape, color, and finish — helping your brand stay in front of clients for months.
3. Supports Premium Printing Techniques
High GSM cards are more compatible with modern and luxury printing methods such as:
- Foil stamping (gold, silver, copper)
- Spot UV gloss finish
- Embossing / Debossing
- Matte & Velvet lamination
- Textured finishes
- Metallic inks
These techniques are difficult or impossible on thin cards.
If you want your visiting card to truly stand out, 350–400 GSM is the perfect base.
4. Ideal for Double-Sided Printing
Lower GSM cards may curl or warp when printed on both sides.
300–400 GSM ensures:
- No warping
- No ink bleeding
- No see-through effect
This makes them the best option for double-side designs, especially for brands that use images, QR codes, or heavy color layouts.
5. Professional Look That Builds Trust
A premium visiting card creates a psychological advantage.
People tend to trust businesses that invest in quality branding.
High GSM cards give the perception of:
✔️ Professionalism
✔️ High work standards
✔️ Credibility
✔️ Attention to detail
In competitive environments such as real estate, hospitality, consulting, finance, or technology — this matters a lot.
6. Used by Successful Brands Worldwide
Most international brands use 350–400 GSM as their default standard.
This GSM range is recommended for:
- CEOs & Founders
- Real Estate Agents
- Corporate Teams
- Entrepreneurs
- Designers
- Consultants
- Brand Agencies
If you want your card to match global branding standards, this is the range to choose.
✔️ Why Choose Raisecraft for Premium Visiting Cards?
At Raisecraft, we specialize in luxury business card printing for Hyderabad businesses.
With:
- Imported 300–400 GSM card stocks
- Foil, UV, embossing finishes
- Sharp colors & high-detail printing
- Perfect edges and premium laminations
- Fast delivery and bulk-order support
Your brand will always stand out.